
I love that you have the choice to manually set alarms right from the device itself, or remotely on a smartphone app. Recognition in Real Simple’s 2021 Sleep Awards and CES’ Innovation Awards.A sleep editor at Reviewedwho said the Loftie “changed my life”.Gift guides from brands like goop, the Museum of Modern Art, and the New York Times.Nearly 20K Instagram followers and a steady barrage of IG ads.You can create a weekly alarm schedule with preset alarms, customize its volume, and use its integrated speaker to fall asleep to a wide variety of relaxing sounds.

It emits melodic alarms (as opposed to obnoxious beeps) with the intention of gently lulling you out of sleep. Unlike traditional alarm clocks, the Loftie does more than just wake you up: It doubles as a white noise machine, a Bluetooth speaker, and a nightlight. Loftie, a connected alarm clock that’s designed to help you unplug from technology around bedtime, fall asleep easier, and wake up happier. With this series, we're testing such products to conclude one thing: Does it live up to the hype? What’s Everyone Talking About? Some products show up everywhere: subway ads, Instagram, celeb endorsements.
